Pamphlet-master flash
A couple weekends ago, I volunteered at Fiesta Asia, a festival that celebrated asian heritage. It was the first year they were having it, so it is somewhat small compared to the annual japanese cherry blossom festival. However, there were a good amount of vendors there, and various asian troupes were performing. At first, I got assigned to the water booth. This is where I sell water and coke(not 'pop' on the east coast) for $2. But it wasn't long before the organizer came running around with her arm full of pamphlets that advertise Fiesta Asia, and recruiting me to hand them out.It's a bit of a different world when you're handing out pamphlets. People readily try not to make eye contact, and they're usually fairly terse. Normally in a social situation, the natural inclination is to stop talking to people that have that kind of reaction to you. But when you're handing out pamphlets, you do it over and over again regardless. However, everyone should do it at least once in their lives. Handing out pamphlets is kinda fun if you can get people to smile. Selling is giving people what they are already looking for, but don't know it. I tended not to target runners for obvious reasons. Since it was a festival on the weekend, I looked for families that were strolling around--people that were looking for something to enjoy the weather with. I found that simply just starting with a smile and holding up the pamphlet instead of shoving it at them made them far more receptive to what I had to say. ![]() Standing under the sun, it wasn't hard work, but it was thirsty work. I definitely appreciated people that stopped to talk to me for a bit. I'm often guilty of this myself; much too absorbed in myself to stop and talk to pamphlet people. Lastly, I find that no one wants to take your last pamphlet. With a stack of pamphlets, you are someone different, someone separate from them. You shout your hellos and you disseminate your message. You have a purpose. With every recipient of pamphlets, your stack--your purpose--dwindles. If people take your last pamphlet, you lose your raison d'etre. And with that last pamphlet gone, you transform back to being one of them, blending into the crowd once again. Wil Chung is currently making rounds in the Midwest enroute to Taiwan. He likes standing under cherry blossoms shedding their petals and try to catch them on his tongue like snowflakes. He keeps a tech blog at http://webjazz.blogspot.com. |









